What is Brand Architecture?July 14, 2021
Brand architecture describes the way sub brands sit in relation to the parent brand within the broader organisation, their relationship to one and other and are used together.
Coates Hire is Australia’s largest hire company that has been through an incredibly successful growth phase.
IMA was asked to look at the whole Coates Hire Value proposition and how it would give the employees and marketing activities a unique and appealing position in the minds of staff and customers.
In conjunction with Coates Hire senior management IMA developed the company value proposition and then bought it to life with new company profiles and capabilities brochures.
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