Coates Hire VP Development

Value proposition development and communication

Coates Hire is Australia’s largest hire company that has been through an incredibly successful growth phase.

IMA was asked to look at the whole Coates Hire Value proposition and how it would give the employees and marketing activities a unique and appealing position in the minds of staff and customers.

In conjunction with Coates Hire senior management IMA developed the company value proposition and then bought it to life with new company profiles and capabilities brochures.