What is Brand Architecture?July 14, 2021
Brand architecture describes the way sub brands sit in relation to the parent brand within the broader organisation, their relationship to one and other and are used together.
Grosvenor Engineering is one of Australia’s leading Facilities Management companies. With its ever-expanding portfolio of services, its identity did not reflect its capabilities and innovative leadership. Working closely with the client, IMA is developing a complete redesign of all marketing communications. The refresh activities have included;
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