What is Brand Architecture?July 14, 2021
Brand architecture describes the way sub brands sit in relation to the parent brand within the broader organisation, their relationship to one and other and are used together.
As a specialist and full service B2B marketing agency IMA has a focus on, and extensive experience in, marketing the offerings of companies in the capital equipment, construction, manufacturing and professional services sectors. Over the past two decades, IMA have had the opportunity to partner with many companies and produce a multitude of work specifically developed to suit their industry and needs.
We focus on these particular areas and have chosen to specialise in them because we live and breathe them – and we ‘get’ them in a way that helps us deliver marketing solutions that give our customers a profitable advantage in the B2B marketing space. From developing brand strategies and value propositions to executing lead generation campaigns, we have the experience and expertise to add value whilst understanding the unique requirements and challenges of dealer networks, product support functions, sales forces and the need to generate an appealing brand and quality sales leads.
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