Making the most of being
July 20, 2020
From a marketing strategy aspect, there are some important issues to consider when leveraging Australian-made.
Legrand introduced emergency lighting to the building industry, being the first to meet growing community safety and compliance needs in this space. Despite various innovations and developments around wireless technologies, their current emergency lighting solution was failing to meet the demands of the technology-driven, digitally connected infrastructure space.
Legrand was losing market share to competitors and wanted to reposition themselves as the industry leader. So they developed their first commercial IoT solution, Galaxy.
Put simply, Galaxy is an emergency lighting monitoring system for smart buildings. Manufactured in Australia, it is specifically designed to streamline the process of testing emergency lighting. From specifying and installation, through to day-to-day monitoring and testing, Galaxy creates one simple solution.
The communication objective:
To launch the product to market IMA developed:
Succesful launch events were held in each capital city and across NZ with some events attracting over 200 Architects and Specifiers.
Within three months Galaxy had been specified on five major projects with the product being well accepted by the market.
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