TotalEnergies Marketing Australia appoints IMAMarch 2, 2022
TotalEnergies Marketing Australia, part of global energy major, TotalEnergies, has appointed IMA as its Australian marketing agency.
Lysaght asked IMA to develop a program to create a level of engagement with its regular account customers and distributors.
We developed the “Lysaght Buy and Win” campaign – a 12 weeks sales promotion that rewarded purchases across a broad range of categories with the opportunity to win weekly, monthly, and major prizes.
Themed around the interests of the customer audience IMA undertook:
The promotion resulted in a high level of customer and employee engagement and resulted in improved sales results across a range of product categories.
Looking for a service to help your business grow?