Making the most of being
July 20, 2020
From a marketing strategy aspect, there are some important issues to consider when leveraging Australian-made.
Lysaght asked IMA to develop a program to create a level of engagement with its regular account customers and distributors.
We developed the “Lysaght Buy and Win” campaign – a 12 weeks sales promotion that rewarded purchases across a broad range of categories with the opportunity to win weekly, monthly, and major prizes.
Themed around the interests of the customer audience IMA undertook:
The promotion resulted in a high level of customer and employee engagement and resulted in improved sales results across a range of product categories.
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