What is Brand Architecture?
July 14, 2021Brand architecture describes the way sub brands sit in relation to the parent brand within the broader organisation, their relationship to one and other and are used together.
Lysaght Buy & Win Sales Promotion
Sales promotion engaging Lysaght account customers and distributors
Lysaght asked IMA to develop a program to create a level of engagement with its regular account customers and distributors.
We developed the “Lysaght Buy and Win” campaign – a 12 weeks sales promotion that rewarded purchases across a broad range of categories with the opportunity to win weekly, monthly, and major prizes.
Themed around the interests of the customer audience IMA undertook:
- Campaign concept development and theming
- Competition terms and conditions, trade licenses and prize draws
- Campaign support materials including posters, flyers, eDM’s and other materials
- Prize sourcing and delivery
The promotion resulted in a high level of customer and employee engagement and resulted in improved sales results across a range of product categories.
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