Lysaght Buy & Win Sales Promotion
Sales promotion engaging Lysaght account customers and distributors
Lysaght asked IMA to develop a program to create a level of engagement with its regular account customers and distributors.
We developed the “Lysaght Buy and Win” campaign – a 12 weeks sales promotion that rewarded purchases across a broad range of categories with the opportunity to win weekly, monthly, and major prizes.
Themed around the interests of the customer audience IMA undertook:
- Campaign concept development and theming
- Competition terms and conditions, trade licenses and prize draws
- Campaign support materials including posters, flyers, eDM’s and other materials
- Prize sourcing and delivery
The promotion resulted in a high level of customer and employee engagement and resulted in improved sales results across a range of product categories.