What is Brand Architecture?July 14, 2021
Brand architecture describes the way sub brands sit in relation to the parent brand within the broader organisation, their relationship to one and other and are used together.
Motor Trades Care (MTC) is a specialist consultancy, working to create safer workplaces and to promote safety and wellbeing in the automotive industry. Backed by the Motor Traders’ Association of New South Wales, MTC has broad industry knowledge and offer businesses easier and more efficient strategies to manage employee work health and safety and recovery at work processes.
Whilst it’s a compelling value proposition, MTC as a start-up organisation needed to develop a brand and properly promote it to the market as quickly as possible.
Our task was to launch the brand to market, helping MTC to refine its value proposition and position its services to prospective customers and the broader industry.
The program saw the IMA team develop a number of initiatives to launch the MTC brand and to promote it to target audiences, including:
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