Making the most of being
July 20, 2020
From a marketing strategy aspect, there are some important issues to consider when leveraging Australian-made.
Relaunched by Australian distributor, IVECO, the much-loved ‘INTER’ has roots here that can be traced back to 1852 when International Harvester began manufacturing farm implements.
In returning to market, IMA worked closely with IVECO Australia and INTERNATIONAL Trucks brand owner, Navista (US), to reignite Australia’s love affair with these trucks. This work saw IMA execute a number of projects prior, at launch and post-launch to ensure the ProStar truck range achieved maximum impact. Activities included:
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