What is Brand Architecture?July 14, 2021
Brand architecture describes the way sub brands sit in relation to the parent brand within the broader organisation, their relationship to one and other and are used together.
Relaunched by Australian distributor, IVECO, the much-loved ‘INTER’ has roots here that can be traced back to 1852 when International Harvester began manufacturing farm implements.
In returning to market, IMA worked closely with IVECO Australia and INTERNATIONAL Trucks brand owner, Navista (US), to reignite Australia’s love affair with these trucks. This work saw IMA execute a number of projects prior, at launch and post-launch to ensure the ProStar truck range achieved maximum impact. Activities included:
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