An approach to Websites and Google Search for Manufacturing BusinessesAugust 18, 2020
For marketing teams within manufacturing businesses, there are competing demands when it comes to developing a website project.
Relaunched by Australian distributor, IVECO, the much-loved ‘INTER’ has roots here that can be traced back to 1852 when International Harvester began manufacturing farm implements.
In returning to market, IMA worked closely with IVECO Australia and INTERNATIONAL Trucks brand owner, Navista (US), to reignite Australia’s love affair with these trucks. This work saw IMA execute a number of projects prior, at launch and post-launch to ensure the ProStar truck range achieved maximum impact. Activities included:
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