TotalEnergies Marketing Australia appoints IMA
March 2, 2022TotalEnergies Marketing Australia, part of global energy major, TotalEnergies, has appointed IMA as its Australian marketing agency.
Toyota Group Companies Sales Promotion
IMA created a campaign for Toyota Group Companies which was designed to offer the earthmoving industry a complete Toyota solution through the development of a packaged deal involving three Toyota divisions – Materials Handling, Trucks, and Finance.
The campaign commenced with research within the target segments for this package offer. We then sourced databases, sent a direct mail piece, and followed up with a telemarketing campaign to over 20,000 potential customers.
The genuine leads received from our work ensured a massive spike in activity for all three Toyota divisions and resulted in numerous, immediate sales of the package.
Other elements created by IMA included:
- Web banner ads
- Magazine press ad
- Dealership brochures
- Point of sale materials
Integrated services
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