Westfield Leasing Tools

Empowering leasing teams with a new suite of premium sales resources

IMA was approached by Westfield to develop a refreshed suite of sales materials in support of leasing sales for its vast shopping centre portfolio. These leasing tools were designed to take prospective retailers on a journey into a future shopping centre that was not yet built, meaning the materials needed to bring to life the customer experience from materials, colour schemes and overall personality of the site. The services IMA provided included:

  • Geographic and demographic research
  • Storyboarding
  • Design and print concepts
  • All writing
  • Photography
  • Stock image selection
  • Packaging of sales tools

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