What is Brand Architecture?July 14, 2021
Brand architecture describes the way sub brands sit in relation to the parent brand within the broader organisation, their relationship to one and other and are used together.
IMA was approached by Westfield to develop a refreshed suite of sales materials in support of leasing sales for its vast shopping centre portfolio. These leasing tools were designed to take prospective retailers on a journey into a future shopping centre that was not yet built, meaning the materials needed to bring to life the customer experience from materials, colour schemes and overall personality of the site. The services IMA provided included:
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